Working notes from an independent consulting practice, written for founders and MarComm leaders in startups and small organisations on a growth journey.
Startup branding, brand narrative, message architecture, content and media positioning.
See the practiceBuilding and restructuring marketing communications functions, operating models, and AI-enabled workflows.
See the practiceMentoring MarComm leaders, performance coaching, and lifting team craft.
See the practiceA brand only travels as far as the people carrying it. What mentoring and performance coaching change in a MarComm function, and how to tell when it is needed.
First hire, first workflow, first ritual. How to structure a marketing communications function that delivers before it is fully staffed.
Most early-stage brands buy an identity before they own an idea. Here is the order that actually holds: narrative spine, message architecture, then design.